Insights
Notes From the Climb.
Practical writing on marketplaces, monetization and technology, based on the work we do.
What Amazon, Walmart, eBay and TikTok Shop Allow in Dropshipping
Dropshipping is allowed on all four marketplaces only under conditions. Here is what each one says about suppliers, packaging and shipping from other retailers.
ROI vs Margin: Two Numbers Sellers Often Mix Up
Return on investment and profit margin answer different questions. A real store from 2022 shows why the difference matters.
Walmart WFS or Seller-Fulfilled: How to Decide
What Walmart Fulfillment Services handles, what it costs in general terms, and how to choose which items should move into it.
Website Speed in Plain Terms: What Core Web Vitals Measure
Three measurements decide whether a site feels fast. Here is what each one means for a business website and what usually slows it down.